media convergence and its effects
Media consumers are tracked more than they realize.
In truth, the media “supersedes any powers granted by the writers of the Constitution” (7). Change ), Media Convergence and Its Effect on the Consumer. Invading Your Privacy? However, regardless of whether it is successful or not, media convergence is made to make everyday life easier for people. Laptops, tablets and smartphones are a more convenient and efficient way to deliver the news. There is not just one news station delivering their point of view.
How consumers seek and retain news has evolved quickly over the last 15 years. Although it is convenient for the consumer to receive instant information whenever we need it, we must fully realize what information we are receiving and whom we are sharing our info with.
The overall effect of media convergence on the consumer depends on the success of the two media forms merging. The second type of media convergence can be seen as the merging of different media based companies -a mass media company might pair up with a computer/digital company. However, the omnipresent effects of these media convergences make our world a lot larger. Change ), You are commenting using your Twitter account.
Change ), You are commenting using your Google account. Ironically, media convergence has made life a lot smaller and larger at the same time. Change ), You are commenting using your Google account. There are two different types of media convergence. Media convergence 1. Another aspect of media convergence that can be seen as its major drawback is what Jenkins calls the “participation gap”. Media convergence can mean one of two things: Either the merging of previously distinct media technologies resulting from digitization and computer networking–some of which are covered elsewhere in this article–or an economic strategy in which the media properties owned by communications companies employ digitization and computer networking to work together. Waking up in the morning and walking outside to grab the newspaper has been traded for news being delivered in the digital age. Although the effects may not be transparent, this is not something we should put on the back burner. It also allows perspective.
This breaks media silos and unhitches content from its original devices – to be accessible across device. The main example being the Internet. Although the effects may not be transparent, this is not something we should put on the back burner. Simply put, it is the coming together of traditional and digital media.
On the one hand, the effect of the first type of media convergence (merging of different forms of media) on the consumer is extremely evident in day-to-day life. ( Log Out / This combination can be found with most car radio systems. Media convergence is digitization of media content that is driving the interconnection of data and technology. This information gives advertisers, corporations and governments too much ability to monitor our personal life.
Change ), You are commenting using your Facebook account. Examples of media convergence include watching a TV show on an iPad, listening to the radio on your smartphone or reading the newspaper on your iPad, tablet or smartphone. News has become a 24-hour luxury for the consumer, and a 24-hour competition for the distributor. The first type of media convergence can be seen as the merging of media forms such as magazines, radios, and televisions into computers and phones. Media convergence is undoubtedly convenient, but there are cons that must be weighed.
Change ), You are commenting using your Facebook account. People are given the chance to pitch in their two cents with what is going on in the world while gaining full understanding of what is actually happening. Jenkins’s concept of organic convergence is perhaps the most telling. Create a free website or blog at WordPress.com. The constant media consumption is affecting ways people receive and retain their information. Change ), You are commenting using your Twitter account. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. When the Internet was created, it successfully eliminated the need for magazines, newspapers, and the process of printing and distributing. However, the omnipresent effects of these media convergences make our world a lot larger. Although the effect may not be apparent at the moment, there is a very real possibility that what we look at and order could be used against us in the future. Throughout the day, we constantly stay in contact with people and connected to the world. It erodes long-established media industry and content “silos” and increasingly uncouples content from particular devices, which in turn presents major challenges for public policy and regulation. To many people, especially those who grew up in a world dominated by so-called old media, there is nothing organic about today’s media-dominated world. Meaning of convergence Convergence comes from the prefix con-, meaning together, and the verb verge, which … Diversity in the World of Mass Communication: Passing/Failing? On the other hand, the effect of the second type of media convergence (merging of different media based companies) on the consumer is more subtle; however, it still impacts millions of people everyday.
( Log Out /
Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. In addition to Disney and Pixar, Sirius and XM Radio also merger together. Due to the minimum effort required to maneuver the Internet and the extensive amount of available content, the Internet has become an every day necessity. ( Log Out / Convergent media growth has changed the news industry forever. ( Log Out / All of the different technologies represent media convergence, which is the consolidation of media onto devices. Another benefit is that media convergence allows sources to reach a broader audience with the same media message presented across different platforms to fit the needs of each consumer.
The main example being the Internet. It’s amazing how one little device click and you have access to unimaginable amounts of news, photos and more. When people wake up in the morning the first thing most do is either check their phones for messages or open their computer to check the news online. News consumers receive news content as many times a day as they wish to check from many different platforms. The material that is stored gives businesses the ability to observe our lives. The pages we search, what we purchase, and even the personal information we share is being saved. The Internet has allowed the population to be constantly connected. The effect? Journalists no longer have the luxury of working a traditional 9-5 work day. Society has become obsessed with the Internet and “no matter how busy we get, we continue to depend on mass communication to keep our lives moving through daily activities” (3). ( Log Out / First, we must define the term “convergence.” According to the online Merriam-Webster dictionary, “convergence” can be defined as the “independent development of similar characters often associated with similarity of habits or environment.” Convergence is merging two or more different technologies and/or devices to make a whole and occurs in many different settings and can be applicable to many different things. Change ), Media Convergence and Its Effect on the Consumer. Effects of Convergence. Media convergence is undoubtedly convenient, but there are cons that must be weighed. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. The effect? For example, The Walt Disney Company (a mass media company) paired up with Pixar (a computer animation company) resulting in an increase in total revenue. Thus, even though the impact is not as great, media convergence of different media based companies effects us through the music we listen to, the movies we watch, and the aspects of pop culture society has become obsessed with. ( Log Out / According “to today’s media-consuming public, smaller is better” (6). Simply A Matter of Ethics? This also affects the profession of journalism. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. ( Log Out / Dr.Ashok Kumar,Assistant Professor, Institute of Mass Communication & MediaTechnology, Kurukshetra University Kurukshetra Contact : akkumar@kuk.ac.in, lectashok@gmail.com Convergence & Multi Media : Changing trends in Indian Media 2. The pages we search, what we purchase, and even the personal information we share is being saved. As a consumer, it is important to think of the ethical concerns that correlate with media convergence.
Media consumers are tracked more than they realize.
Al-falah University Fees Structure, Cardiff Vs Charlton, Wholesale Christmas Trees Minnesota, Larry Drake Net Worth, W To B Shampoo Review, Highway 50 Webcam Twin Bridges, Aldine High School Walter Stewart, Todd Schnitt Daughter, Synergy Solutions Hollis, Nh, Woodsong Audio, Steffany Gretzinger Chords, West Virginia State Logo, California Correctional Institution Tehachapi Inmate Search, Abraham Nova Results, Sub Zero Ice Cream, Cost Of Living In Ocean Pines, Md, Explorer Synonym, Shaping A Juniper Tree, Telus Spark Drive-in Reviews, Hong Kong Values, Where Are Vessel Tools Made, Pierre & Vacances France, Samara Weaving Guns Akimbo, Bulldog Rodeo, Retrovirus Replication, James Toney 2019, Fraser Fir Christmas Tree Artificial, Skills Of A Secretary, Where Does The Money Come From To Pay Congress, Brown University Women's Tennis, Cynthia Cleese Mother, Guilty Gear Xrd Characters, Ktkr Meaning, Tin Star Season 2 Recap, Drawings Of Dragons Full Body, Gregson Fallon, Do You Still Love Me Meme, 7 Twinkling Birch Tree Costco, Totally Spies Season 6 Episode 13, Secret Of Mana Snes Classic, Cute Powerpuff Girl Wallpaper, Liverpool 1-2, Cynthia Cleese Mother, Cosmodome Laval, Village Of Kenilworth, Sharekm Beta 1 Expired, Ird Login, Ohio State Vs Michigan Record Since 2000, Lj Fort Madden, Mike Plania Biography, Legal Hit Volleyball Definition, Number 3 Codename Kid Next Door Costume, Beaver Creek Rodeo 2020, Superhero Simulator Codes August 2020, Chief Keef House, Life Plural, Hong Kong Values, 2nd Ave Deli Delivery, Silversingles Cost, Flanagan Castle Ireland, V/h/s Cast, Ortiz Jr Vs Vargas Full Fight, Biotechnology Labs In Dubai, Kaliningrad Visa, Gitlab Api, Calgary Fireworks Stampede 2020, Ulster Rugby Commentary, Le Télégramme Avis De Décès, Sharknado 1 Box Office, Kerala Lottery Result Chart 2020, Jamey Johnson Marine, Tallahassee Website, Family Crest Products, Dexter's Laboratory Pc Game, Fluke Corporation Share Price, Shadow Boxing Drills Pdf, Walt Disney Net Worth 2020, Gospel For Wednesday Of Holy Week, Hwayi: A Monster Boy Rotten Tomatoes, Labor Movement Timeline, Rolf Meme Black, Ba Experience, The Backyard Uptown Maryland, Michigan Football Blogs, Biochemistry Of Nucleoproteins,